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According to Alexa, JohnMcCain.com has taken a sharp turn up. Leaping up in ranks by 1279 World Wide. This puts JohnMcCain.com at a world rank of #7,477 and a US rank of #1,832 (US increase of 121 ranks). When a website in the top 100,000 increases by any amount it is impressive, johnmccain.com has successfully proven that it is not out of the website ranking race yet!

Image below shows JohnMcCain.com’s Website Graphically.

Meanwhile, BarackObama.com has also taken a turn north. However Barack’s Website only increased by 24 World Wide Ranks. Leaving BarackObama.com at a world rank of #1,473 and a US rank of 461 (US increase of 61 ranks).

Image below shows BarackObama.com’s Website Graphically.

Compared against each other Barack Obama’s Wolling Rank is still 6004 (~80% higher) global ranks ahead of JohnMcCain.com but only 1371 (~74% higher) ranks higher in the US. Below is a graph of what the last week looks like in terms of Wolling Ranks.

As these Wolling Ranks change we will continue to provide and update and hopefully more meaningful analysis. Along with correlational data.

These numbers have not been compared against any national polling service, though they are curious enough to be considered a ‘predictor’ of the presidential election 2008. It is still a few months away and a lot can change. This has not been authorized by either John McCain nor Barack Obama, though I think we can speculate neither would oppose it.

The usage of Website ranking tools to predict the outcome of an election. Called “Wolling” (pronounced Wohl-ing)

Despite its ‘flaws’ it is a very interesting look into the way people might vote in 2008.

Problems with Wolling (Wolling Flaws)
-Over represents the younger population.
-Describes World Ranks.

Alexa Rankings

3 Month Alexa Average [08/16/08]
JohnMcCain.com: 10,005 – USA RANK: 1,953
BarackObama.com: 1,449 – USA RANK: 522

Compete Rankings

Compete Ranks [08/16/08]
JohnMcCain.com: 1932
BarackObama.com: 760

Quantcast Traffic Comparison:

Nonquantified Ranks [08/16/08]
JohnMcCain.com: 1096
– 44% Female// 56% Male
– 25% 18-34// 30% 35-49// 31% 50+
– 88% Caucasian// 3% African American// 3% Asian// 4% Hispanic// 1% Other
– 71% No Children// 29% Children (in house age 3-17)
– 18% 0-30k// 27% 30k-60k// 28% 60k-100k// 27% 100k+ (annual income)
– 36% No College// 45% College// 19% Graduate School

BarackObama.com: 516
– 58% Female//42% Male
– 34% 18-34// 33% 35-45// 30% 50+
– 63% Caucasian// 28% African American// 3% Asian// 4% Hispanic// 2% Other
– 74% No Children// 26% Children (in house age 3-17)
– 18% 0-30k// 24% 30k-60k// 28% 60k-100k// 30% 100k+ (annual income)
– 29% No College// 46% College// 25% Graduate School

One interesting thing about Quantcast is that it offers “Demographics”
Though it is probably the least accurate of the three options since it is based on if the website embeds code linking back to Quantcast. If the person browsing the website has 3rd party cookies turned off (as many mac and pc users do) it skews the results making the numbers dramatically lower and less accurate.

McCain Visitors Tend to be: Johnmccain.com is a top 5,000 site that reaches over 1.4 million U.S. monthly people. The site appeals to a slightly male slanted, more educated following.The typical visitor reads gop.com.

Obama Visitors Tend to be: Barackobama.com is a top 1,000 site that reaches over 2.7 million U.S. monthly people. The site caters to a more African American, fairly wealthy, skewing older, more educated, somewhat female crowd.The typical visitor reads democrats.org and subscribes to New Yorker.

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